The University of Gothenburg recently took a decision that will help you manage information in official channels such as an institution’s Facebook page, a blog or similar. Jeanette Tenggren Durkan uses social media on behalf of GPCC, something which she feels creates good networks.
GPCC (Centre for Person-centred Care) uses Facebook, Twitter and a blog that is still in its start-up phase. Jeanette Tenggren Durkan, Administrative Coordinator at GPCC, spends around half an hour every day moderating social media. Before she began GPCC’s official Facebook page just over two years ago, she turned to the university’s communications department for tips and advice. She feels social media work extremely well for networkers:
“We have a lot of followers who are researchers, commentators or decision-makers within healthcare and medical services who work with person-centered care internationally in Great Britain, Holland, Denmark and the USA. In Sweden we follow – and are followed by – important figures and commentators in healthcare issues, and we had an article accepted by an evening newspaper because Frida Boisen, the editor of GT (a Gothenburg daily newspaper), follows us.
Social media are a good way for Jeanette Tenggren Durkan to share the knowledge generated by the university.
“There is a huge amount to be gained by working with social media, such as showing how relevant and interesting your research is and providing information or perhaps commenting on topical societal issues. If yours is a narrow field of study, you are always able to network with other researchers and universities in the same field, and perhaps find relevant companies, politicians and other decision-makers,” says Jeanette Tenggren Durkan, adding:
“Social media can also be a great forum for public and patient involvement (PPI). Social media allow you to reach the end-users of your research and involve them in it in different ways and at different stages.
Archiving and purging
A resolution was adopted by the university last summer for a so-called archiving and purging decision to provide clarity in what the university must archive for conservation purposes, and also how a moderator or editor of a channel should handle certain types of contributions from other users. The decision does not affect social media communications by employees outside their employment.
If you are responsible for Facebook, Twitter, YouTube or a blog on behalf of your workplace, there are several important things to remember:
- If a question is directed at the university on a page where we are the sender, we must handle the issue.
- Pages where the university is the sender must be supervised daily on working days and also during vacation periods.
- It is always our responsibility to remove inappropriate postings and comments.
- For archiving purposes, the page administrator must take a screenshot or use some other method to document his or her presence twice a year.
More detailed information:
http://medarbetarportalen.gu.se/webbpublicering/socialamedier/hantera/bevakning/
For purging and/or archiving and journal entries, contact Christer Johansson at the archiving and registry unit: arkiv@gu.se
In the case of media such as communications channels, contact Martina Sjövind at the communications unit: martina.sjovind@gu.se