Marie Rådbo, Pernilla Witting Stafshede and Anders Ynnerman, who are teachers and researchers at three different Swedish universities, have written a debate article on DN Debatt, where they state that this year’s Christmas calendar on SVT is a clear example of media increasingly communicating a false image of researchers, which gives children and the general public a negative attitude towards fundamental areas of knowledge such as mathematics, programming, science and technology.